#2. The pet food tweet.

Leon Jacobs: “You have a pet food client who wants to attract attention to its annual results online. They’ve asked you to write a tweet that will get at least 1000 views”.

I’d ask our planner if he really thinks that annual results are the kind of thing you build your brand image with on social. If he insists, I’d propose something like this:


Published by:

Martijn Beckers

I’m Martijn. One day I hope to become a succesful writer of some sort. A novelist, maybe. Or a columnist, a journalist or an advertising copywriter. I haven’t figured that part out yet. What I do know, however, is that practice makes perfect. You know what they say: 10,000 hours of deliberate exercise. Or 365 days, in this case.

Categories English, Leon Jacobs, Short